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Characterizing emerging markets
Pels, Jaqueline; Kidd, Tomás - In: Organizations and markets in emerging economies 3 (2012) 2, pp. 8-22
Persistent link: https://www.econbiz.de/10009753440
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The contribution of VSA and SDL perspectives to strategic thinking in emerging economies
Pels, Jaqueline; Barile, Sergio; Saviano, Marialuisa; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 565-591
Persistent link: https://www.econbiz.de/10010526467
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Market resource gaps : identifying resources to cocreate solutions that facilitate consumption
Abendroth, Lisa J.; Pels, Jaqueline - In: Marketing theory 17 (2017) 3, pp. 357-371
Persistent link: https://www.econbiz.de/10011825001
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline; Sheth, Jagdish N. - In: Marketing theory 17 (2017) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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The Contribution of VSA and SDL Perspectives to Strategic Thinking in Emerging Economies
Pels, Jaqueline - 2014
Purpose – The purpose of this paper is to reflect upon strategic marketing in emerging economies (EEs). It tries to answer the research question: what new business models are enabled by the Viable Systems Approach (VSA) and Service-Dominant Logic (SDL) perspectives? Design/methodology/approach...
Persistent link: https://www.econbiz.de/10013044893