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~subject:"Schwellenländer"
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Schwellenländer
Ghana
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Consumer behaviour
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Lieferkette
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Supply chain
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Beziehungsmarketing
5
Brand image
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Markenimage
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social media
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Social Web
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Social web
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Advertising
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Artificial intelligence
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Künstliche Intelligenz
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Banking industry
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Beschaffung
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COBRA
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Computer-aided logistics
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Corporate Social Responsibility
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Corporate social responsibility
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Customer loyalty
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Customer satisfaction
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Dienstleistungsqualität
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Digitalisierung
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Digitization
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E-procurement
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Elektronische Beschaffung
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Emerging economies
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Majeed, Mohammed
2
Al-Hassan, Seidu
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Asare, Charles
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Mohammed, Iddrisu
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Ofori, Kwame Simpe
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Journal of African business
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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ECONIS (ZBW)
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Salesforce social media use, adaptive selling behaviour and consumer outcomes in consumer electronics : an emerging market perspective
Majeed, Mohammed
;
Al-Hassan, Seidu
;
Asare, Charles
; …
- In:
Journal of African business
25
(
2024
)
4
,
pp. 654-682
Persistent link: https://www.econbiz.de/10015183422
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2
Critical green innovation themes for brand development in emerging markets
Majeed, Mohammed
- In:
Marketing Communications and Brand Development in …
,
(pp. 257-286)
.
2022
Persistent link: https://www.econbiz.de/10013280203
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