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~subject:"Schwellenländer"
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Chapter 12 Corporate Brand Com...
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Schwellenländer
Brand management
32
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31
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22
Brand
15
Brand image
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Gupta, Suraksha
6
Balmer, John M. T.
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Batsakis, Georgios
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Czinkota, Michael R.
1
Foroudi, Pantea
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Garg, Shivani
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Gupta, Ashish
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Kumar, Jitender
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
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2
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
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3
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
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4
Marketing in emerging markets
Gupta, Suraksha
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011714440
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5
Building resilience in global business during crisis : perspectives from emerging markets
Gupta, Suraksha
(
ed.
);
Gupta, Ashish
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515439
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6
The effect of home country characteristics on the internationalization of EMNEs : the moderating role of knowledge stock
Foroudi, Pantea
;
Gupta, Suraksha
;
Patel, Parth
; …
- In:
International business review : the official journal of …
32
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014282884
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