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1
Implementing mixed methods research in supply chain management
Golicic, Susan L.
;
Davis, Donna F.
- In:
International journal of physical distribution & …
42
(
2012
)
8/9
,
pp. 726-741
Persistent link: https://www.econbiz.de/10009671811
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2
Does marketing research suffer from methods myopia?
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
Saved in:
3
Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
Saved in:
4
The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
Saved in:
5
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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6
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
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7
Explicating the inductive realist model of theory generation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 20-27
Persistent link: https://www.econbiz.de/10011294204
Saved in:
8
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
9
Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
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