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Zaltman metaphor elicitation technique
Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018
Persistent link: https://www.econbiz.de/10011899977
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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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A theories-in-use approach to building marketing theory
Zeithaml, Valarie A.; Jaworski, Bernard J.; Kohli, Ajay … - In: Journal of marketing 84 (2020) 1, pp. 32-51
Persistent link: https://www.econbiz.de/10012176403