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Research methodology : research design and data analysis

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009299963

Research methodology : conjoint analysis, multidimensional scaling, and related techniques

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009299967

Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - 2010

Persistent link: https://www.econbiz.de/10008907414

Alternative techniques for assessing common method variance : an analysis of the theory of planned behavior research

King Schaller, Tracey; Patil, Ashutosh; Malhotra, Naresh K. - In: Organizational research methods : ORM 18 (2015) 2, pp. 177-206

Persistent link: https://www.econbiz.de/10010506331

Methodological issues in cross-cultural marketing research: a state-of-the-art review

Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009

Persistent link: https://www.econbiz.de/10003794173

Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research

Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - 2007

Persistent link: https://www.econbiz.de/10003540674

Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - In: Review of marketing research : Volume 7, (pp. 199-253). 2010

This chapter addresses one aspect of the broad issue of the psychological foundations of the dimensions of multidimensional scaling (MDS) solutions. Using empirical data from three independent studies, it is shown that the dimensionality of MDS solutions is negatively related to individual...

Persistent link: https://www.econbiz.de/10015380739