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Visual and projective methods in Asian research : commentary

Belk, Russell W. - In: Qualitative market research : an international journal 16 (2013) 1, pp. 94-107

Persistent link: https://www.econbiz.de/10010204006

The labors of the Odysseaans and the the legacy of the Odyssey

Belk, Russell W. - In: Journal of historical research in marketing 6 (2014) 3, pp. 379-404

Persistent link: https://www.econbiz.de/10010414277

The modeling-empiricism gap : lessons from the qualitative-quantitative gap in consumer research

Belk, Russell W. - In: The journal of supply chain management : a global … 45 (2009) 1, pp. 35-37

Persistent link: https://www.econbiz.de/10003854912

Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo

Moufahim, Mona; Rodner, Victoria; El Jurdi, Hounaida; … - In: Qualitative market research : an international journal 26 (2023) 2, pp. 173-182

Persistent link: https://www.econbiz.de/10014292037

Handbook of qualitative research methods in marketing

Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition

"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...

Persistent link: https://www.econbiz.de/10015072966