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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Mixed methods designs in marketing research
Harrison, Robert L.; Reilly, Timothy M. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10008858058