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Why generalized structured component analysis is not universally preferable to structural equation modeling

Henseler, Jörg - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 402-413

Persistent link: https://www.econbiz.de/10009548615

Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach

Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019

Persistent link: https://www.econbiz.de/10011975635

A Content and Comparative Analysis of Strategic Management Research in the Baltic Area : A Research Agenda for Qualitative Studies

Gonzalez-Loureiro, Miguel - 2015

This paper aims to provide a research agenda for qualitative studies in the field of strategic management (SM) in the Baltic area. A total of 167 strategic management-related articles in this area between 2000 and 2013 were found. The content within title, abstract and authors' keywords were...

Persistent link: https://www.econbiz.de/10013010236

Partial least squares as a tool for scientific inquiry : comments on Cadogan and Lee

Henseler, Jörg; Schuberth, Florian - In: European journal of marketing 57 (2023) 6, pp. 1737-1757

Persistent link: https://www.econbiz.de/10014342106

Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)

Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209

Persistent link: https://www.econbiz.de/10010362589

Using partial least squares path modeling in advertising research : basic concepts and recent issues

Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: Handbook of research on international advertising, (pp. 252-276). 2012

Persistent link: https://www.econbiz.de/10009513920

Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section

Cepeda Carrión, Gabriel; Henseler, Jörg; Ringle, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4545-4551

Persistent link: https://www.econbiz.de/10011554706

How to perform and report an impactful analysis using partial least squares : guidelines for confirmatory and explanatory IS research

Benitez, Jose; Henseler, Jörg; Castillo, Ana; … - In: Information & management : the internat. journal of … 57 (2020) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012168973