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The (im)precision of scholarly consumer behavior research
Trafimow, David; Hyman, Michael R.; Kostyk, Alena - In: Journal of business research : JBR 114 (2020), pp. 93-101
Persistent link: https://www.econbiz.de/10012257463
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Critical historical research method and marketing scholarship
Yan, Qiang; Hyman, Michael R. - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
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A method for evaluating and selecting field experiment locations
Trafimow, David; Leonhardt, James M.; Niculescu, Mihai; … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
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Why the increasing use of complex causal models is a problem : on the danger sophisticated theoretical narratives pose to truth
Saylors, Rohny; Trafimow, David - In: Organizational research methods : ORM 24 (2021) 3, pp. 616-629
Persistent link: https://www.econbiz.de/10012593165