A method for evaluating and selecting field experiment locations
David Trafimow, James M. Leonhardt, Mihai Niculescu, Collin Payne
| Year of publication: |
September 2016
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|---|---|
| Authors: | Trafimow, David ; Leonhardt, James M. ; Niculescu, Mihai ; Payne, Collin |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 437-447
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| Subject: | Marketing research | Field experiments | Experimental methodology and design | Potential performance theory | Feldforschung | Field research | Experiment | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9345-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011537259