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PROSAD : A Bidding Decision Support System for Profitable Search Engine Marketing

Skiera, Bernd - 2015

This paper reports on a large-scale implementation of marketing science models to solve the bidding problem in search engine advertising. In cooperation with the online marketing agency SoQuero, we developed a fully automated bidding decision support system, PROSAD (Profit Optimizing Search...

Persistent link: https://www.econbiz.de/10013033017

Practice Prize Paper — PROSAD : A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Skiera, Bernd - 2013

Persistent link: https://www.econbiz.de/10013075846

Empirical generalizations in search engine advertising

Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd - In: Journal of retailing 90 (2014) 2, pp. 206-216

Persistent link: https://www.econbiz.de/10010402322

An analysis of the importance of the long tail in search engine marketing

Skiera, Bernd; Eckert, Jochen; Hinz, Oliver - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 488-494

Persistent link: https://www.econbiz.de/10008933084

Return on quality improvements in search engine marketing

Abou Nabout, Nadia; Skiera, Bernd - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 141-154

Persistent link: https://www.econbiz.de/10009569264

PROSAD : a bidding decision support system for profit optimizing search engine advertising

Skiera, Bernd; Abou Nabout, Nadia - In: Marketing science 32 (2013) 2, pp. 213-220

Persistent link: https://www.econbiz.de/10009736694

Suchmaschinenmarketing

Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 283-294). 2008

Persistent link: https://www.econbiz.de/10003762167

E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing

Skiera, Bernd; Stepanchuk, Tanja; Gerstmeier, Eva - In: Wirtschaft und Berufserziehung : W & B ; Zeitschrift … 60 (2008) 11, pp. 28-32

Persistent link: https://www.econbiz.de/10003775995

Suchmaschinenmarketing

Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 283-294). 2007

Persistent link: https://www.econbiz.de/10003566412

Optimale Positionierung von Suchwortanzeigen

Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - 2007

Persistent link: https://www.econbiz.de/10003551855