"This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales...

chapter 1 The Importance of Leadership in Sales Management -- chapter 2 Making Sure the Goals of Corporate Conform to the Sales and Marketing Initiatives -- chapter 3 Globalization and Sales Management -- chapter 4 Know When to Be the Mother, the Father, the Brother, the Best Friend, or the...