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~subject:"Selling"
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Institutionalizing negotiation management : a success factor for B2B sales negotiations
Mayer, Markus
-
2021
Persistent link: https://www.econbiz.de/10012435563
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Improving negotiation success in B2B sales organizations : is structured negotiation management a success factor?
Mayer, Markus
;
Voeth, Markus
- In:
Journal of business economics : JBE
92
(
2022
)
2
,
pp. 163-196
Persistent link: https://www.econbiz.de/10013187195
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