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The supply chain management of shopper marketing as viewed through a service ecosystem lens

Flint, Daniel John; Lusch, Robert F.; Vargo, Stephen L. - In: International Journal of Physical Distribution & … 44 (2014) 1/2, pp. 23-38

Purpose – The purpose of this paper is to examine shopper marketing through service-dominant logic and service ecosystem lenses. In doing so, the authors reveal challenges and opportunities for supply chain management. Design/methodology/approach – The work is conceptual, drawing on...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014794868

Emergence in marketing : an institutional and ecosystem framework

Vargo, Stephen L.; Peters, Linda; Kjellberg, Hans; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 2-22

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013493116

The supply chain management of shopper marketing as viewed through a service ecosystem lens

Flint, Daniel John; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 23-38

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010259597

Technology as an operant resource in service (eco)systems

Akaka, Melissa Archpru; Vargo, Stephen L. - In: Information systems and e-business management : ISeB 12 (2014) 3, pp. 367-384

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010392569

Institutions as resource context

Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 163-178

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011515384

The nature and fundamental elements of digital service innovation

Vargo, Stephen L.; Fehrer, Julia; Wieland, Heiko; … - In: Journal of service management 35 (2024) 2, pp. 227-252

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015077977