On marketing theory and service-dominant logic : connecting some dots
Stephen L. Vargo
| Year of publication: |
2011
|
|---|---|
| Authors: | Vargo, Stephen L. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 1, p. 1-8
|
| Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Produkt | Product | Dienstleistung | Services | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988892