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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge, (2011)
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John, (2011)
Service-dominant logic : a necessary step
Lusch, Robert F., (2011)
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L., (2011)
Fostering scholarly discussion in marketing : editorial
Vargo, Stephen L., (2022)
From micro to macro : stakeholders and institutions