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Service industry
Consumer behaviour
19
Konsumentenverhalten
16
Services marketing
9
Advertising
8
Advertising effects
7
Werbewirkung
7
Lieferantenmanagement
6
Marketing
6
Supplier relationship management
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Beziehungsmarketing
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Dienstleistung
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Relationship marketing
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Services
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USA
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United States
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Werbung
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Dienstleistungsmarketing
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Internet marketing
4
Online-Marketing
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Brand management
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Customer orientation
3
Customer satisfaction
3
Dienstleistungssektor
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Emotion
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Markenführung
3
Marketing management
3
Marketingmanagement
3
Nachhaltige Entwicklung
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Salespeople
3
Service quality
3
Social responsibility
3
Sustainable development
3
Theorie
3
Theory
3
Verkaufspersonal
3
Academician-practitioner divide
2
B-to-B-Marketing
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Broaden-and-build
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Business ethics
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Fisk, Raymond P.
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Grove, Stephen J.
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Dorsch, Michael J.
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Baron, Steve
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Daly, Aidan
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Handbook of service science ; [Vol. 1]
1
The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
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1
The Frontiers in Service Conference : a 20-year retrospective
Dorsch, Michael J.
;
Fisk, Raymond P.
;
Grove, Stephen J.
- In:
The service industries journal
34
(
2014
)
6
,
pp. 477-494
Persistent link: https://www.econbiz.de/10010379354
Saved in:
2
Bridging the academia-practitioner divide : the case of "service theater"
Daly, Aidan
;
Baron, Steve
;
Dorsch, Michael J.
;
Fisk, …
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 580-594
Persistent link: https://www.econbiz.de/10010434578
Saved in:
3
The evolution and future of service : building and broadening a multidisciplinary field
Fisk, Raymond P.
;
Grove, Stephen J.
-
2010
Persistent link: https://www.econbiz.de/10003968944
Saved in:
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