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International journal of bank marketing
2
Total quality management & business excellence
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ECONIS (ZBW)
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Breaking up with your bank : the role of competitors' effective advertising in customer switching intention
Zhao, Cong
- In:
Total quality management & business excellence
36
(
2025
)
1/2
,
pp. 59-77
Persistent link: https://www.econbiz.de/10015178467
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2
Service failure and negative Word-of-Mouth in Chinese retail banking : a moderated-mediation approach
Zhao, Cong
;
Noman, Abu Hanifa Md.
;
Abedin, Mohammad Zoynul
- In:
International journal of bank marketing
43
(
2025
)
1
,
pp. 82-105
Persistent link: https://www.econbiz.de/10015202508
Saved in:
3
Bank's service failures and bank customers' switching behavior : does bank reputation matter?
Zhao, Cong
;
Noman, Abu Hanifa Md.
;
Hassan, M. Kabir
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 550-571
Persistent link: https://www.econbiz.de/10014267105
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