Bank's service failures and bank customers' switching behavior : does bank reputation matter?
Year of publication: |
2023
|
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Authors: | Zhao, Cong ; Noman, Abu Hanifa Md. ; Hassan, M. Kabir |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 3, p. 550-571
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Subject: | Bank | Reputation | Service failure | Surveys | Switching behavior | Switching cost | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Wechselverhalten | Switching behaviour | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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