Cronin, J. Joseph; Brady, Michael K.; Brand, Richard R.; … - In: Journal of Services Marketing 11 (1997) 6, pp. 375-391
Focusses attention on service value as a construct which may help explain consumer decision making; however, to date this attention has been largely conceptual. Finds from the results of two empirical studies that models of consumer decision‐making which include service value explain...
