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Relevance of the higher-order brand love prototype in a service context

Rios, Rosa E.; Riquelme, Hernan E.; Sinno, Abdulaziz - In: Review of marketing science 18 (2020) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012298663

Using qualitative research for establishing content validity of e-lifestyle and website quality constructs

Pandey, Shweta; Chawla, Deepak - In: Qualitative market research : an international journal 19 (2016) 3, pp. 339-356

Persistent link: https://www.econbiz.de/10011598510

Enhancing brand loyalty : a relationship marketing perspective within the context of contractual services

Chatzi, Sofia; Peitzika, Eirini; Konsolaki, Georgia - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 272-304

Persistent link: https://www.econbiz.de/10015190436

Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection

Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794

Persistent link: https://www.econbiz.de/10011610968

Determinants of emotional brand attachment in casual dining restaurants

Gera, Navneet; Garg, Anjali; Rohatgi, Swati - In: International journal of management practice : IJMP 17 (2024) 3, pp. 279-302

Persistent link: https://www.econbiz.de/10015069532

Unveiling brand loyalty in emerging markets : analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs)

Al Masud, Abdullah; Selim Ahmed; Kaisar, Mohammad Tanvir; … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-14

This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on customers' commitment to their preferred...

Persistent link: https://www.econbiz.de/10015072091

Towards a valid and reliable measure of visitor satisfaction

McMullan, Rosalind; O'Neill, Martin - In: Journal of vacation marketing : an international journal 16 (2010) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10003944906

Determinants of holistic passenger experience in public transportation : scale development and validation

Ittamalla, Rajesh; Kumar, Daruri Venkata Srinivas - In: Journal of retailing and consumer services 61 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012581906

Identifying and measuring customer delight in the hospitality industry

Rivera, Dalilis Escobar; Casadesús, Martí; Simon, … - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012438423

The effect of reliability and empathy on customer satisfaction : a survey of PT Telkom Indonesia's IndiHome customers

Widagdo, Suwignyo; Handayani, Yuniorita Indah; … - In: Human systems management : HSM 43 (2024) 2, pp. 181-194

Persistent link: https://www.econbiz.de/10014519480