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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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The process of customer engagement : a conceptual framework
Bowden, Jana - In: Journal of marketing theory and practice 17 (2009) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10003793700
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Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana - In: Journal of hospitality marketing & management 18 (2009) 6, pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
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Negative customer engagement behaviour in a service context
Diem Khac Xuan Do; Bowden, Jana - In: The service industries journal 45 (2025) 1, pp. 81-104
Persistent link: https://www.econbiz.de/10015194252
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To delight or not to delight? : an investigation of loyalty formation in the restaurant industry
Bowden, Jana; Dagger, Tracey S. - In: Journal of hospitality marketing & management 20 (2011) 5/6, pp. 501-524
Persistent link: https://www.econbiz.de/10009300575