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A narrative review and meta-an...
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Service quality
Customer integration
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Consumer behaviour
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Beziehungsmarketing
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Betriebliche Wertschöpfung
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Service-Dominant Logic
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Emerging economies
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Lieferantenmanagement
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Ranjan, Kumar Rakesh
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Sugathan, Praveen
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Jha, Subhash
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of services marketing
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ECONIS (ZBW)
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A narrative review and meta-analysis of service interaction quality : new research directions and implications
Ranjan, Kumar Rakesh
;
Sugathan, Praveen
;
Rossmann, Alexander
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10010531151
Saved in:
2
Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
Saved in:
3
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
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