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The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris; Hughes, Matthew - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
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Absorbing customer knowledge : how customer involvement enables service design success
Storey, Chris; Larbig, Christine - In: Journal of service research : JSR 21 (2018) 1, pp. 101-118
Persistent link: https://www.econbiz.de/10011855781
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Customer and supplier involvement in new service development
Hull, Frank M.; Edvardsson, Bo; Storey, Chris - In: Involving customers in new service development, (pp. 281-312). 2006
Persistent link: https://www.econbiz.de/10003593827