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Access-based consumption : the case of car sharing

Bardhi, Fleura; Eckhardt, Giana M. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 881-898

Persistent link: https://www.econbiz.de/10009686782

Marketing in the sharing economy

Eckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; … - In: Journal of marketing 83 (2019) 5, pp. 5-27

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Commentary: marketing and the sharing economy : digital economy and emerging market challenges

Chen, Yubo; Wang, Liantao - In: Journal of marketing 83 (2019) 5, pp. 28-31

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Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy

Sundararajan, Arun - In: Journal of marketing 83 (2019) 5, pp. 32-35

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Handbook of the sharing economy

Belk, Russell W. (ed.); Eckhardt, Giana M. (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012108779

Handbook of the sharing economy

Belk, Russell W. (ed.); Eckhardt, Giana M. (ed.); … - 2019

Contents: The paradox of the sharing economy, introductory chapter / Russell Belk, Giana Eckhardt and Fleura Bardhi -- The nature of sharing and the sharing economy 1. Situating the sharing economy: Between markets, commons and capital / Adam Arvidsson -- 2. Sharing as an alternative economy...

Persistent link: https://www.econbiz.de/10012294438