Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Alternative title: | The twilight of brand and consumerism? |
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Year of publication: |
2019
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Authors: | Sundararajan, Arun |
Other Persons: | Eckhardt, Giana M. (contributor) ; Houston, Mark B. (contributor) ; Jiang, Baojun (contributor) ; Lamberton, Cait (contributor) ; Rindfleisch, Aric (contributor) ; Zervas, Georgios (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 5, p. 32-35
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Subject: | blockchain | brand equity | cultural dynamics | cultural meaning | digital trust | gift economy | platform | prosocial behavior | reputation | sharing economy | trust | Vertrauen | Confidence | Share Economy | Sharing economy | Konsumentenverhalten | Consumer behaviour | Reputation | Markenführung | Brand management | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Markenimage | Brand image |
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