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Market research and the rise of the Web : the challenge
Gaul, Wolfgang
- In:
Marketing research and modeling : progress and …
,
(pp. 103-113)
.
2004
Persistent link: https://www.econbiz.de/10003243542
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2
Web robot detection - the influence of robots on web mining
Bomhardt, Christian
;
Gaul, Wolfgang
- In:
Operations research proceedings 2003 : selected papers …
,
(pp. 181-188)
.
2004
Persistent link: https://www.econbiz.de/10002097044
Saved in:
3
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
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4
Some remarks on the internal consistency of online consumer reviews
Schindler, Diana
;
Decker, Reinhold
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
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5
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
6
Konsumentenforschung im Web 2.0 : Analyse von Online-Rezensionen zur kundenorientierten Produktgestaltung
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10003857655
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7
Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
-
2008
Persistent link: https://www.econbiz.de/10003863257
Saved in:
8
Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan
;
Plumeyer, Anja Maria
;
Böger, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
Saved in:
9
The effect of corporate political advocacy on brand perception : an event study analysis
Klostermann, Jan
;
Hydock, Chris
;
Decker, Reinhold
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 780-797
Persistent link: https://www.econbiz.de/10013407541
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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