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Is neutral really neutral? : the effects of neutral user-generated content on product sales
Tang, Ya; Fang, Eric; Wang, Feng - In: Journal of marketing 78 (2014) 4, pp. 41-58
Persistent link: https://www.econbiz.de/10010381392
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Post diversity : a new lens of social media WOM
Dong, Xiaodan; Zhang, Zelin; Zhang, YiJing; Ao, Xiang; … - In: Journal of business research : JBR 170 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014535979
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Effects of employee identity salience on content sharing in social networks
Zhang, Xueting; Tang, Ya; Chen, Man; Wang, Feng - In: Marketing intelligence & planning 40 (2022) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10013172908