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Customer e-complaining behaviours using social media
Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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Private information in a social world : assessing consumers' fear and understanding of social media privacy
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 72-89
Persistent link: https://www.econbiz.de/10011884478
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Powerful bullies and silent victims in cyber space : the darkness of social media
Stafford, Marla Royne; Rademaker, Claudia; Kelly, … - In: The dark side of social media : a consumer psychology …, (pp. 33-48). 2018
Persistent link: https://www.econbiz.de/10011740501
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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Gender differences in virtual community knowledge sharing
Wang, Xuan; Li, Yaojie; Stafford, Thomas F.; Khasraghi, … - In: International journal of knowledge management : IJKM ; … 18 (2022) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10014307032