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Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina; Kartastenp, Elina; Kuusela, Hannu - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
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Managing consumption communities
Närvänen, Elina; Koivisto, Pauliina; Kuusela, Hannu - In: Journal of strategic marketing 27 (2019) 5, pp. 388-404
Persistent link: https://www.econbiz.de/10012202759
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From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
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Social selling cues : the dynamics of posting numbers viewed and bought on customers' purchase intentions
Das, Gopal; Spence, Mark T.; Agarwal, James - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 994-1016
Persistent link: https://www.econbiz.de/10013191818
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Online group buying behavior : a study of experiential versus material purchases
Agarwal, James; Das, Gopal; Spence, Mark T. - In: Psychology & marketing 39 (2022) 10, pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131