Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Trust, Brand Equity and Brand...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Brand management
13
Consumer behaviour
11
Konsumentenverhalten
8
Markenführung
8
Customer integration
7
Kundenintegration
7
Marketing
7
Brand image
6
Markenimage
6
Brand
5
Dienstleistung
5
Markenartikel
5
Relationship marketing
5
Beziehungsmarketing
4
Brands
4
International marketing
4
Services marketing
4
Australia
3
Consumers
3
Dienstleistungsmarketing
3
Dienstleistungssektor
3
Führungsstil
3
Leadership style
3
Marketing theory
3
Marketingtheorie
3
Service quality
3
Social web
3
Australien
2
Betriebswirtschaftsstudium
2
Brand trust
2
Comparison
2
Competitive advantage
2
Corporate social responsibility
2
Cross-national
2
Customer engagement
2
Customer loyalty
2
Customer satisfaction
2
Dienstleistungsqualität
2
Disengagement
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Jevons, Colin
2
Blackshaw, Pete
1
Bowden, Jana
1
Christodoulides, George
1
Davčik, Nebojša
1
Gabbott, Mark
1
Langaro, Daniela
1
Nascimento, Rita
1
Naumann, Kay
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of marketing theory and practice
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
2
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
Saved in:
3
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
