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Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
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The role of marketing in digital business platforms
Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
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Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas; Wirtz, Jochen; Fritze, Martin Paul - In: Journal of business research : JBR 121 (2020), pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
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Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin; Ueno, Akiko; Dennis, Charles; Alamanos, … - In: International journal of consumer studies 48 (2024) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434