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Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle; Mortimera, Kathleen; Dickinson, Sonia; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
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Gender differences in motivations to use social networking sites
Noguti, Valeria; Singh, Sonika; Waller, David - 2019
Persistent link: https://www.econbiz.de/10011990096
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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
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How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria; Waller, David - In: Marketing intelligence & planning 42 (2024) 3, pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim-Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Mobile social commerce content, consumer emotions and behaviour
Liu, Yang; Li, Qi; Edu, Tudor; Fam, Kim-Shyan; Zaharia, … - In: International journal of consumer studies 47 (2023) 4, pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965
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Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
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Managing corporate crisis in China : sentiment, reason, and law
Yang, Zhilin; Jiang, Ling - In: Business horizons 58 (2015) 2, pp. 193-201
Persistent link: https://www.econbiz.de/10010497511
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Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen; Yang, Zhilin; Ding, Zhihua - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 106-119
Persistent link: https://www.econbiz.de/10012129487