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Role of big data and social media analytics for business to business sustainability : a participatory web context

Sivarajah, Uthayasankar; Irani, Zahir; Gupta, Suraksha; … - In: Industrial marketing management : the international … 86 (2020), pp. 163-179

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How organizational socialization occurring in virtual setting unique : a longitudinal study of socialization

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Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment

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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement

Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257

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Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM

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Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India

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MetaWOM - toward a sensory word-of-mouth (WOM) in the metaverse

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The role of online identity orientation and socializing for information search : a case of ethnic minority guests' hospitality experiences

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Factors influencing user adoption of Web 2.0 applications

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