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Wilson, Jonathan A. J.
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Branding and sustainable competitive advantage : building virtual presence
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The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 136-160)
.
2012
Persistent link: https://www.econbiz.de/10009707210
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2
Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.
;
Morgan, Joseph E.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
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3
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
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4
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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5
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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6
Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael
;
Wilson, Jonathan A. J.
;
De Silva, Varuna
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.
;
Hughes, David Laurie
;
Wang, Yichuan
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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8
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
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