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~subject:"Social Web"
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Social Web
Advertising
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20
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10
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10
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9
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Voorveld, Hilde
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Araujo, Theo
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Muntinga, Daniël G.
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Neijens, Peter
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Noort, Guda van
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Vliegenthart, Rens
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Bernritter, Stefan F.
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Social media DNA : how brand characteristics shape COBRAs
Muntinga, Daniël G.
;
Smit, Edith
;
Moorman, Marjolein
- In:
Current insights and future trends : [extended versions …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009748169
Saved in:
2
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
Saved in:
3
Brand communication in social media : a research agenda
Voorveld, Hilde
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012201388
Saved in:
4
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
5
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
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6
Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo
;
Neijens, Peter
;
Vliegenthart, Rens
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
Saved in:
7
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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