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Vacationers and eWOM : who pos...
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Breaking new ground in theory and practice
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International journal of market research : JMRS ; the journal of the Market Research Society
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Social media and consumer choice
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010242931
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2
Perceived expertise vs. perceived trustworthiness : the suppressed effect of source type on review attitude
Willemsen, Lotte M.
;
Neijens, Peter C.
;
Bronner, Fred
- In:
Breaking new ground in theory and practice
,
(pp. 425-438)
.
2011
Persistent link: https://www.econbiz.de/10009380993
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3
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
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