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Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network
Oltra, Itziar; Camarero Izquierdo, Carmen; San José, Rebeca - In: Journal of business research : JBR 187 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015158170
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How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation
Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: Business research quarterly : BRQ 20 (2017) 4, pp. 258-274
Persistent link: https://www.econbiz.de/10011751012
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Efficiency of web communicatin strategies : the case of art museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: International journal of arts management 18 (2016) 2, pp. 42-62
Persistent link: https://www.econbiz.de/10011457756
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What to do after visiting a museum? : from post-consumption evaluation to intensification and online content generation
Antón, Carmen; Camarero Izquierdo, Carmen; Garrido … - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 1052-1063
Persistent link: https://www.econbiz.de/10012050716
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SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012631583