Narrow search
Showing 1 - 4 of 4
Cover Image
Good soldiers on the web : understanding the drivers of participation in online communities of consumption
Yen, HsiuJu Rebecca; Hsu, Sheila Hsuan-yu; Huang, Chun-yao - In: International journal of electronic commerce : IJEC 15 (2010/11) 4, pp. 89-120
Persistent link: https://www.econbiz.de/10009267729
Cover Image
An investigation into online reviewers' behavior
Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Cover Image
Virtual community loyalty : an interpersonal-interaction perspective
Shen, Yung-cheng; Huang, Chun-yao; Chu, Chia-hsien; … - In: International journal of electronic commerce : IJEC 15 (2010/11) 1, pp. 49-73
Persistent link: https://www.econbiz.de/10008758847
Cover Image
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao; Shen, Yong-Zheng; Lin, Hong-Xiang; … - In: Journal of advertising research 47 (2007) 4, pp. 472-484
Persistent link: https://www.econbiz.de/10003614118