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Virtual shopping agents : persona effects for older users
Chattaraman, Veena; Kwon, Wi-Suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
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Impact of online flow on brand experience and loyalty
Shim, Soo In; Forsythe, Sandra; Kwon, Wi-Suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
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Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman; Solomon, Michael R.; Kwon, Wi-Suk - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
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External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-Suk; Woo, Hongjoo; Sadachar, Amrut; Huang, Xiao - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-Suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin; Kwon, Wi-Suk - In: The journal of product & brand management 32 (2023) 8, pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569