Narrow search
Showing 1 - 4 of 4
Cover Image
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw; O'Reilly, Norm; Finch, David J.; … - In: Journal of strategic marketing 28 (2020) 6, pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Cover Image
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Cover Image
Social media management, objectification and measurement in an emerging market
Medjani, Fares; Rutter, Richard; Nadeau, John - In: International journal of business and emerging markets … 11 (2019) 3, pp. 288-311
Persistent link: https://www.econbiz.de/10012153228
Cover Image
Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John; Wardley, Leslie J.; Rajabi, Enayat - In: Tourism and hospitality research : THR 22 (2022) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012800300