The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Gashaw Abeza, Norm O'Reilly, David Finch, Benoît Séguin and John Nadeau
| Year of publication: |
2020
|
|---|---|
| Authors: | Abeza, Gashaw ; O'Reilly, Norm ; Finch, David J. ; Séguin, Benoit ; Nadeau, John |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 6, p. 472-493
|
| Subject: | Communication | interaction | social media | sport | value | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Kundenintegration | Customer integration | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1540496 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313915