, let alone how these measures inform marketing strategy. This article attempts to bring clarity to the situation by … adopting an integrated marketing communications perspective. By screening extant metrics for alignment with social media … social media marketing from an integrated marketing communications perspective is discussed. Finally, limitations of the …

The Present paper proposes an explorative research study on an emerging horizon of management of Social Media Marketing …. As this new trend and tool of marketing is developing itself at a rapid pace today and looks into future with a good … prospect so it is very much pertinent to present a study in the global business context. Social Media Marketing is a concept in …

(e.g., publicity). The effects of paid media on sales have been extensively covered in the marketing literature. The …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

ocean strategies. Essentially, the traditional marketing strategies associated with the success of well-known brands in the … their implications to marketing strategy development. In light of this, this study examines fourteen (14) fundamental ‘game … changing' trends that are poised to impact the traditional practices and perceptions associated with marketing at the …

potential of becoming an effective marketing tool. Despite its comparatively low cost and significance, marketers are not …

Social media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of … social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the … subdisciplines of marketing that may use social media include promotions, marketing intelligence, sentiments research, public …