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International journal of advertising : the review of marketing communications
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International journal of market research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Does size matter? : an examination of small and large web-based brand communities
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003958496
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2
Exploring user reactions to luxury brand videos on YouTube : a comparative study of influencers and brand-official channels
Colladon, Andrea Fronzetti
;
Matarazzo, Michela
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
7
,
pp. 1172-1194
Persistent link: https://www.econbiz.de/10015194147
Saved in:
3
Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic
Di Domenico, Giandomenico
;
Tuan, Annamaria
;
Visentin, Marco
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10012662349
Saved in:
4
Fake news or true lies? : reflections about problematic contents in marketing
Di Domenico, Giandomenico
;
Visentin, Marco
- In:
International journal of market research
62
(
2020
)
4
,
pp. 409-417
Persistent link: https://www.econbiz.de/10012308932
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