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Bilinguals and the Web : Moderators of Language Effects in Web Site Navigation

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The Internet has become a medium used by consumers worldwide to make purchases and to search for information. One of the characteristics of the internet that make it a unique medium is its global reach. Individuals all over the world can access web sites regardless of where they are hosted....

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Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience

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Investigating the development of brand loyalty in brand communities from a positive psychology perspective

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Managing social media recovery : the important role of service recovery transparency in retaining customers

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