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Tweeting as a marketing tool : a field experiment in the TV industry
Gong, Shiyang; Zhang, Juanjuan; Zhao, Ping; Jiang, Xuping - In: Journal of marketing research : JMR 54 (2017) 6, pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
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Social tie strength and virtual goods purchase decisions of online game players
Zhao, Ping; Qiu, Chun - In: International journal of electronic marketing and … 8 (2017) 4, pp. 283-300
Persistent link: https://www.econbiz.de/10011858760
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Social media sentiment polarization and its impact on product adoption
Zhao, Ping; Zhenfeng, Ma; Gill, Tripat; Ranaweera, Chatura - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 497-512
Persistent link: https://www.econbiz.de/10014334082