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Introduction to the special issue on the emergence and impact of user-generated content

Fader, Peter; Winer, Russell S. - In: Marketing science 31 (2012) 3, pp. 369-371

Persistent link: https://www.econbiz.de/10009562973

Objective vs. online ratings : are low correlations unexpected and does it matter? : a commentary on de Langhe, Fernbach, and Lichtenstein

Winer, Russell S.; Fader, Peter - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 846-849

Persistent link: https://www.econbiz.de/10011489780

Native Advertising in Online News : Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Aribarg, Anocha; Schwartz, Eric M. - 2019

Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

Persistent link: https://www.econbiz.de/10014120515

Leveraging digital advertising platforms for consumer research

Braun, Michael; Langhe, Bart de; Puntoni, Stefano; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 119-128

Persistent link: https://www.econbiz.de/10014634437

Where A/B testing goes wrong : how divergent delivery affects what online experiments cannot (and can) tell you about how customers respond to advertising

Braun, Michael; Schwartz, Eric M. - 2025

Persistent link: https://www.econbiz.de/10015374198

More likely to pay but less engaged : the effects of switching online courses from scheduled to on-demand release on user behavior

Lu, Joy; Bradlow, Eric T.; Hutchinson, J. W. - 2024

Persistent link: https://www.econbiz.de/10015373391