Narrow search
Showing 1 - 3 of 3
Cover Image
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Cover Image
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Cover Image
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of business research : JBR 84 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011802900