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More mutter about clutter : extending empirical generalizations to Facebook

Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 53 (2013) 2, pp. 186-191

Persistent link: https://www.econbiz.de/10009778465

What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?

Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 52 (2012) 2, pp. 262-269

Persistent link: https://www.econbiz.de/10009618389

The emotions that drive viral video

Nelson-Field, Karen; Riebe, Erica; Newstead, Kellie - In: Australasian marketing journal 21 (2013) 4, pp. 205-211

Persistent link: https://www.econbiz.de/10010242973

What can the brand manager expect from Facebook?

Sitta, Desislava; Faulkner, Margaret; Stern, Philip - In: Australasian marketing journal 26 (2018) 1, pp. 17-22

Persistent link: https://www.econbiz.de/10011880448

Is digital advertising effective under conditions of low attention?

Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1707-1730

Persistent link: https://www.econbiz.de/10012424268