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Social Web
Consumer behaviour
105,978
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103,535
Theorie
17,328
Theory
17,119
Cognition
14,516
Kognition
14,466
Relationship marketing
12,994
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12,966
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9,037
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8,996
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8,776
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8,764
Brand image
7,956
Markenimage
7,917
Customer satisfaction
7,406
Haftung
7,311
Kundenzufriedenheit
7,248
Social web
7,127
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6,950
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6,937
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6,926
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6,815
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6,008
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5,686
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5,341
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5,284
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5,216
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5,120
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5,076
Werbewirkung
4,984
Advertising effects
4,945
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4,931
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Filieri, Raffaele
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Dwivedi, Yogesh K.
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Law, Rob
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17
Rita, Paulo
17
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16
Flavián Blanco, Carlos
14
Bilgihan, Anil
13
Septianto, Felix
13
Tan, Yong
13
Usman, Osly
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Akram, Umair
12
Bigné Alcañiz, J. Enrique
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Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
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Ko, Eunju
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Okumus, Fevzi
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Ozuem, Wilson
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Rana, Nripendra P.
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Ranfagni, Silvia
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Stephen, Andrew T.
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11
Hennig-Thurau, Thorsten
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9
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9
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9
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National Bureau of Economic Research
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European Parliament / Directorate-General for Internal Policies of the Union
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
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Journal of business research : JBR
302
Journal of retailing and consumer services
275
International journal of internet marketing and advertising : IJIMA
127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
95
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
International journal of advertising : the review of marketing communications
74
The journal of product & brand management
74
Journal of promotion management : innovations in planning and applied research
72
Journal of internet commerce
71
International journal of hospitality management
68
Psychology & marketing
68
Electronic commerce research
64
International journal of consumer studies
64
Journal of management information systems : JMIS
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of marketing communications
59
Asia Pacific journal of marketing and logistics
58
Information systems research : ISR
58
Tourism management : research, policies, practice
58
Journal of electronic commerce research : JECR
55
International journal of contemporary hospitality management
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
International journal of business information systems : IJBIS
45
Cogent business & management
42
Journal of hospitality marketing & management
42
Journal of marketing
42
Marketing intelligence & planning
40
Marketing science
40
Journal of marketing management : MM
39
Journal of travel and tourism marketing
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
International journal of e-business research : an official publication of the Information Resources Management Association
37
International journal of technology marketing : IJTMkt
37
Journal of fashion marketing and management
36
International journal of electronic commerce : IJEC
35
Journal of strategic marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
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ECONIS (ZBW)
7,127
EconStor
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OLC EcoSci
1
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1
The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan
;
Bruns, Daniel
;
Langner, Tobias
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
Saved in:
2
Cognition
-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad
- In:
Middle East journal of management : MEJM
6
(
2019
)
3
,
pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
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3
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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4
Consumer attitude formation from eWOM : interplay between
cognition
and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
5
Modeling online user behaviors with competitive interactions
He, Saike
;
Zheng, Xiaolong
;
Zeng, Daniel Dajun
- In:
Information & management : the internat. journal of …
56
(
2019
)
4
,
pp. 463-475
Persistent link: https://www.econbiz.de/10012028712
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6
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
7
Images, reviews, and purchase intention on social commerce : the role of mental imagery vividness, cognitive and affective social presence
Vazquez, Erik Ernesto
;
Patel, Chirag
;
Alvidrez, Salvador
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014364526
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8
Emotional, cognitive and behavioural repercussions of hotel guests' experiences
Souki, Gustavo Quiroga
;
Oliveira, Alessandro Silva de
; …
- In:
Spanish journal of marketing
28
(
2024
)
4
,
pp. 442-464
Persistent link: https://www.econbiz.de/10015190372
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9
Effects of metaverse experience on behavioral intention of visitors : moderating role of similarity between virtual and real experience
Shin, Seunghun
;
Koo, Chulmo
;
Kim, Jungkeun
;
Gursoy, Dogan
- In:
International journal of contemporary hospitality management
36
(
2024
)
12
,
pp. 4055-4073
Persistent link: https://www.econbiz.de/10015145307
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10
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
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